Please note that our courses are in Italian language only.

Description:

Personal Branding is the reason why a customer, employer or partner chooses you, a process that brings the individual to identify, cultivate and communicate his or her talents, strengths, and uniqueness in the most effective way.

This course, for the first time in Italy, aims at working on personal and business image in an integrated way, considering both online and offline as two closely related areas for the communication of each professional.

Why it is unique:

Tommaso Sorchiotti, Creative Digital Manager and author of numerous bestsellers on Personal Branding and new media, will explore a broader concept of professional image online and offline.

Participants will immediately have the opportunity to discuss and rethink their communication in a strategic way: in addition to the day in the classroom, they will be followed individually with a 1 month coaching course to implement their project.

Addresses:

The course is designed to train professionals in heterogeneous sectors, interested to deepen the aspects of personal communication and self-promotion, especially with regard to the dynamics of the business world.

The recipients of the training are therefore: graduates, managers, freelancers and all those who wish to enhance their image and communication in their professional field.

Contents:

• How to create your Personal Brand today
• Effective communication on Social Networks: what to choose and how to make the most of it
• How to emerge from the mass and stand out from other competitors
• Objectives and action plans to recognize and exploit your own potential
• How to convert online relationships into new professional opportunities
• Analysis of professional profile and internal and external interlocutors
• Case History Study and example of excellences
• How to anticipate work evolutions and market challenges

The classroom work of formative-interactive nature will be paired to a more operational and planning part to be performed in the months to come.

Other contents:

• Certificate of attendance
• The “Exercise Notebook”, to concretely work on your own project
• 1 month of tutoring, to stay in touch for insights and explanations
• Invitations to Style Networking events
• Breakfast and afternoon break

What you’ll be able to do:

After the course, you will have the tools to plan an effective strategy bringing together goals, targets and communication in a coherent way. You will learn how and which levers to use on the main online platforms to introduce yourself in a professional way.